TBS and SuperValu’s Food Academy ProgrammeSimon Harkin
Total Brand Solutions
Total Brand Solutions (TBS) is aligned with the Allegro Group – a well-established Sales, Marketing and Distribution company in Ireland, operating as Allegro Lifestyle Division (TBS) and is based in Jamestown Business Park in Finglas, Dublin 11. TBS was set up in 2013 to represent a number of brands that require customised retail strategies and an innovative approach.
SuperValu are great supporters of local producers in Ireland and joined forces with Bord Bia and the Local Enterprise Office Network to create the Food Academy Programme. The Food Academy Programme helps small businesses through their journey from start-up to getting products on SuperValu shelves. There are currently over 300 Food Academy small producers in SuperValu stores.
Total Brand Solutions help sell, warehouse and distribute products to SuperValu stores throughout Ireland through the Allegro infrastructure. We also offer a direct distribution service to individual stores.
TBS partner with exciting brands and are fortunate to work with SuperValu and the Musgrave Group who have helped us introduce these brands to the SuperValu network and who receive massive support at start-up from the Food Academy Programme – Brands like Chia Bia, Green Saffron, Newgrange Gold, The Scullery and more are benefiting from SuperValu’s support, strong value offering and network of local stores across Ireland.
SuperValu has provided our partner brands with shelf space opportunities and the ability to reach customers and drive sales in Irish communities. The TBS sales & marketing team and particularly our van sales team work closely with SuperValu category experts to optimise product listings and identify opportunities. The local experience and advice we receive about each of our brands is invaluable. Individual stores have the freedom to trial new products, run promotions and communicate performance effectively. We are always on the look-out for exciting new brands that will be embraced by SuperValu’s customers.
SuperValu’s early move into the digital arena has encouraged us to continually invest in IT and hire a digital marketing team who will help grow brand visibility online. Our partnership with SuperValu has helped us create new jobs, provide financial stability to our brands and develop all aspects of our distribution business.