Breaking into the Irish Market

Looking to Break into the Irish Market?

Breaking In: What influences Sales? For companies looking to break into the Irish market, a good distributor is well-versed in the statistical characteristics of the local, regional and national population. Market intelligence and knowledge of developing trends, as well as existing consumer preferences, are the hallmark of an experienced and well-networked retail distribution company. A handle on demographics Demographics should never be underestimated, as they are a major influence on how well your brand can perform in each area. For example, if you wish [...]

Irish Grocery Market

Getting your Product to Market in Ireland

Getting your Product to Market in Ireland The Irish grocery retail market has a value of over €9 billion and is made up of a mixture of channels. As well as the ‘direct to consumer’ channels like farmers’ markets or online selling, the major opportunities for sales growth are found in the major multiple supermarket groups and convenience retailers. Depending on the nature of your product, you may be suitable for sales within some specialist independent stores, or perhaps discounters. Advantage of [...]

In-Store Marketing Ireland

Getting Shelf Space in Ireland

Getting Shelf Space in Ireland It’s a challenge. There’s a colossal amount of research involved in getting a good overview of the market, particularly for niche products, to find out how to win shelf space for your brand. Some information may have been documented and available for general viewing, but newer or niche/specialty products may not have been through enough sales cycles to generate any kind of publically available report yet. If you’re trying to research the market on your own, [...]