Author - Simon Harkin

MACE Ireland - Part of the BWG Group

MACE Ireland – Still Going The Extra Smile

MACE is part of the BWG Group. With a presence in local communities for over 50 years, many MACE stores are owned by successive generations of the same family and pride themselves on understanding the changing needs of their local customers. Convenience Retail – Over 230 locally owned MACE stores in Ireland MACE retailers are well serviced by BWG Foods’ National Distribution Centre in Kilcarbery, Co. Dublin, as well as having the ability to showcase goods from various producers local to each [...]

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Londis Ireland Local Like You

Londis Ireland – Connecting with Local Customers

Londis has enjoyed a lengthy tradition in Ireland as one of our longest-established convenience brands, with a successful and synergistic partnership of suppliers, retailers, and customers. BWG Group and ADM Londis Since it became part of the BWG group in 2015, Londis retailers now benefit from access to the huge distribution centre in Kilcarbery, Dublin for all their ambient and chill products. Servicing all the stores nationally with a smart wholesale policy means Londis stores can get what they need – [...]

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FMCG Distribution Ireland

FMCG Distribution in Ireland with Total Brand Solutions

FMCG Ireland The FMCG (Fast moving consumer goods) space in Ireland is an ever-changing one, with constant change buffeting the market. The 2017 market landscape has altered beyond recognition with the advent of digital sales; increased consumer knowledge; health concerns and astounding choice. Suppliers and Principals alike must be proactive in constantly resetting the course for success, and the best way to maintain a firm grasp on the rudder is to utilise a savvy distributor. TBS FMCG Distribution: a vital link in the [...]

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FMCG Digital in Ireland

FMCG Digital in Ireland

“Embracing big data analytics, digitization and delivering engaging customer experiences is essential in our exciting FMCG space in Ireland.” Glenn Troy – MD of Total Brand Solutions Total Brand Solutions – TBS was set up in 2013 to provide relationship based dynamic sales and marketing services to food brands within the FMCG sector. TBS provides full distribution capabilities through their partnership with Allegro Ltd who provide the finance, logistics and direct selling functions. TBS has the purchasing power, storage capability and established [...]

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SuperValu Food Academy

TBS and SuperValu’s Food Academy Programme

Total Brand Solutions Total Brand Solutions (TBS) is aligned with the Allegro Group – a well-established Sales, Marketing and Distribution company in Ireland, operating as Allegro Lifestyle Division (TBS) and is based in Jamestown Business Park in Finglas, Dublin 11. TBS was set up in 2013 to represent a number of brands that require customised retail strategies and an innovative approach. SuperValu Ireland SuperValu are great supporters of local producers in Ireland and joined forces with Bord Bia and the Local [...]

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Grocery Spending in Irish Market

Consumer Spending on the Rise

Consumer spending on the Rise The latest Supermarket figures released from Kantar Worldpanel in Ireland indicate that Irish shoppers spent 3.8% more on groceries over the past 12 weeks than they did during the same period the previous year. Christmas accounts for some of that increase in spending, but consumer confidence in general is rising as people parted with an additional €92 million on groceries over the monitored period; the 12 weeks ending on January 1st 2017. In fact the average household [...]

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Breaking into the Irish Market

Looking to Break into the Irish Market?

Breaking In: What influences Sales? For companies looking to break into the Irish market, a good distributor is well-versed in the statistical characteristics of the local, regional and national population. Market intelligence and knowledge of developing trends, as well as existing consumer preferences, are the hallmark of an experienced and well-networked retail distribution company. A handle on demographics Demographics should never be underestimated, as they are a major influence on how well your brand can perform in each area. For example, if you wish [...]

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Getting Your Products On Irish Shelves

Get your product into Irish stores

Get your product into Irish stores: what you need to know Like many businesses, success within the Irish retail sector depends largely on not just what you know but how well you know your customers. Companies who wish to sell from Irish shelves can make intelligent savings and drive volume by using a savvy distributor. Experienced retail distribution companies know the market; are abreast of spending habits and have established relationships with stores at all levels that can be of enormous benefit [...]

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Product Marketing Ireland

5 Key Considerations for Successful Product Marketing

5 Key Considerations for Successful Product Marketing 1. Product Quality Label-checking is now the norm as informed consumers want to know what they are getting. People are increasingly aware of the health implications of what they consume, and brands that don’t meet standards of a fussier market will simply be left behind. Every ingredient, particularly for speciality products purporting to be beneficial to well-being, must be traceable and have a proven provenance. Potential allergens must be identified and specific terminology used (as [...]

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Distribution Ireland

What Distributors need to know about your Products

What Distributors need to know about your Products The task of a distributor is to represent brands and take them to market in the most effective way. Suppliers should realise that a distributor will evaluate your product in a different way than your end user does. It may be an incredibly fantastic and exciting product, but the numbers must be right. The distributor has to make a profit, and the retailer has to make a profit. If you get your numbers right, [...]

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